Link On-Demand

Introducing Link On-Demand


BATA Link On-DemandCity Link service upgraded to Link On-Demand. Learn more here! Link On-Demand is a ride-hailing service similar to UBER or Lyft, which delivers rides as they are requested.


Link On-Demand Service

Introducing Link On-Demand: City Link service upgraded to Link On-Demand. Learn more here.

Ride Availability Times:

  • Monday – Friday:  6:00am – 10:30pm (First pick up at 6:30 a.m. / Last pick-up at 10 p.m.)
  • Saturday - Sunday: 6:00am – 11:30pm (First pick up at 6:30 a.m. / Last pick-up at 11 p.m.)


Village Link

For rural area riders that are unable to access a fixed-route stop, Village Link connects point to point within the county or connects to Village Loop routes for travel to and from Traverse City. BATA Dispatch Services helps riders schedule pick-ups and connections.

Village Link Service:

  • Monday–Friday: Hours may vary per Village Link Service; please call to confirm availability.


  • Village Link one-way for advanced reservations = $3.00 (includes direct Link/Loop connections)
  • Link On-Demand one-way for advanced reservations = $6.00 

  • Reduced fares are available for Seniors, Children, Students, and Individuals with Disabilities.

NOTE: Village Link fares for same-day reservations (will-call) are $6.00.

Advanced Registration

Serving a region of over 110,000 residents with a select amount of resources can often require an advanced registration to most ideally accommodate our riders. BATA staff will try our best to accommodate all requests, yet we have a limit on the number of Link buses to serve the Grand Traverse & Leelanau counties.

To ensure your transportation needs are met, please call the Village Link no later than the day before the needed reservation date and time. Reservations are taken by the Dispatch Services at BATA transfer stations or by phone at (231) 941-2324 during the hours below:


Advanced Registration Scheduling Hours:

Monday–Friday: 5:00a.m.–7:00p.m.

Saturday–Sunday: 9:00a.m.–5:00p.m.

  • Long-term subscriptions with recurring or standing reservations with a set pick-up time and location may be made in advance and must adhere to the advanced registration policy.
  • Same-day Village Link requests (will-call) will be fulfilled when possible for a 100% fare up-charge.
  • Pick up an Advanced Registration Policy at either transfer station for more information. 


Are you a first time Link rider? Check out our how-to link video.


Page Updated: 12.22.20