BATA Privacy Policy

Updated: 06.14.23


Federal law requires us to tell you how we collect, use, share, and protect your personal information. Federal law also limits how we can use your personal information. Protecting the privacy and security of your personal information is very important to us. Please read this Privacy Policy (“the Policy”) carefully to understand what we do with the personal information we collect online.


The Bay Area Transportation Authority (BATA) is based in Michigan. We may collect personally identifiable information when you visit our site or use our app. We may also collect this information when you order items or services from our site/use our app. Personally identifiable information is defined as information that can be used to distinguish or trace an individual's identity, either alone or when combined with other information that is linked or linkable to a specific individual. For purposes of this Policy, personally identifiable information includes, but is not limited to, your name, e-mail address, mailing address, phone number, credit card, or other financial information.


We also automatically receive and record information on our server logs from your browser including your IP address, cookie information, and pages visited. This Policy explains what information of yours we will collect when you access our site/use our app, how the information will be used, and how you can control the collection, correction, and/or deletion of information. This Policy does not apply to information we collect by other means (including offline) or from other sources. The use of information collected through our site/app shall be limited to the purposes described under this Policy.


What information do we collect?

We collect personally identifiable information from you when you register on our site, use our app, respond to a survey, or fill out a form.


When ordering or registering on our site, as appropriate, you may be asked to enter personally identifiable information about you, including, but not limited to, your: name, e-mail address, mailing address, or phone number.


Individuals who input credit card information understand that we do not keep your credit card information and that all credit card related transactions, including any information provided by you, are handled through a third-party secure vendor.  


We also use technologies such as cookies, beacons, tags, and/or scripts. These technologies may be used in analyzing trends, administering the site/app, tracking your movements around the site/app, and gathering demographic information about our user base as a whole. We use cookies to identify users of the site/app for general analytics and in the furtherance of our other legitimate interests generally. This information is gathered from all users and visitors. This website also uses Google Analytics to track user activity, page content, IP address, geolocation data, browser/system information, other websites visited, and detection of other first-party cookies. You may learn how to opt out of Google Analytics by clicking here.


Why do we use your information?

Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs);
  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you);
  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);
  • To process transactions (to the extent a third-party site provides or requires BATA to retain this information);
  • To administer a contest, promotion, survey, or other site feature;
  • To send periodic emails (the email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to sending updates with occasional company news, updates, related product or service information, etc.); and,
  • To operate and maintain the site/app and for marketing and other advertising purposes.


Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or providing services to you, as long as those parties agree to keep this information confidential. For example, we may store personal information in locations outside our direct control if we have agreements with the storing entity to keep such information confidential. We may also release your information when we believe release is necessary to comply with the law, enforce our site policies, or protect the security or integrity of BATA agencies, or protect our or others’ rights, property, or safety. Additionally, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


Your information collected through the site/app may be stored and processed in the United States, Europe, or any country in which our storage providers may locate servers. We may transfer information that we collect about you, including personal information, to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world for such storage purposes. We closely monitor the regulations in all jurisdictions where we believe our storage providers are located. 


How do we protect your information?

We are concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information that you transmit to us or guarantee that your information gathered through the site/app may not be accessed, disclosed, altered, or destroyed by breach of any of our safeguards. BATA utilizes firewall hardware and encryption software to safeguard your personal information. It encrypts all of your personal information so that it cannot be read over the Internet. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our site/app, you can contact us at


In the event that personal information is compromised as a breach of security, we will promptly notify site/app users in compliance with applicable law.


Amendment, Enforcement and Dispute Resolution

Residents of some jurisdictions, including those in California or outside of the United States, may have rights related to access, amendment, or deletion of personal information. We comply with all applicable laws.


Our Retention of Your Information

We will retain your information for as long as necessary but no longer than one (1) year after your last visit to our site/last use of our app.


Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, we do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13 years of age, please do not use or access our site/app at any time or in any manner. In the event we learn that we have collected personal information from a child under age 13 without verifiable parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at


Links to Other Websites

We are not responsible for the practices employed by websites or services linked to or from our site or our app, including the information or content contained therein. Please remember that when you use a link to go from our site or app to another website or service, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our site or app, are subject to that third party’s own rules and policies.


Changes to Our Privacy Policy

All changes to this Privacy Policy are effective when they are posted on this page. When we change the policy in a material manner, we will let you know via email (if you have opted in to receive emails or other resources) or a prominent notice on our site and app prior to the change becoming effective and update the ‘effective date’ at the top of this page.


Your Consent

By using our site, you consent to our Privacy Policy. For more details, please see our Terms of Use Policy at Terms and Conditions (


Contacting BATA

If you have questions, comments, or concerns regarding this Privacy Policy, please contact us at You may also contact BATA in writing or by telephone at:



3233 Cass Road

Traverse City, MI 49684