BATA Partners with Lyft to Offer Free Late-Night Transportation for Bayline Riders
TRAVERSE CITY, Mich. — The Bay Area Transportation Authority (BATA) is partnering with Lyft, a transportation network, to provide free transportation between 11 p.m. and 1 a.m. seven days a week exclusively for people using its new Bayline route. The pilot partnership starts this week and is designed to help people working downtown and along the Bayline route get back to their homes or vehicles after regular Bayline service concludes for the evening.
How does Bayline / Lyft pilot work?
● People riding the Bayline can find a monthly promo code displayed inside the bus to enter in to the Lyft app
● Code will be valid for one month and cover up to $100 of the Lyft rides from 11 p.m. to 1 a.m.
● All rides are scheduled through the Lyft app and BATA covers the cost of the ride. BATA does not coordinate scheduling rides through Lyft
● Rides can only be requested within 0.2 mile radius along the Bayline route between Meijer on US-31 and Woodland Creek Furniture
“We’re really excited about partnering with Lyft and that this relationship allows BATA to provide an additional transportation option to expand its service offering for riders,” said BATA Executive Director Kelly Dunham. “We’ve received feedback from downtown workers especially in the service industry that the Bayline is a great option to get to work but transportation is needed later in the evening after their shift has ended. Partnering with Lyft is a low-cost and innovative transportation solution that we hope will encourage more people to consider the Bayline, and public transit, as a viable option for their transportation needs.”
“We’re excited to partner with BATA to fill a gap in commuter needs after Bayline service hours,” said Bakari Brock, Senior Director of City Partnerships, Lyft. “Lyft is committed to helping decouple mobility and job access from car ownership, and this program is a great example of how Lyft and public transit can partner to improve community mobility.”
To learn more about how BATA’s Lyft pilot partnership works and how to use and redeem a Lyft code visit www.bata.net/lyft.
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