Technology has revolutionized nearly every aspect of daily life—and public transportation is no exception. At Bay Area Transportation Authority (BATA), we’re embracing smart transit innovations that make riding easier, faster, and more efficient than ever before. Whether you're commuting to work, heading to a doctor's appointment, or visiting Traverse City's vibrant downtown, today's transit experience is powered by tools designed to fit your life.

Real-Time Tracking Puts You in Control

Gone are the days of wondering when your bus will arrive. With BATA’s real-time bus tracking, riders can use the Transit app to view live arrival times, track their bus’s location, and plan their journey with confidence. This not only reduces wait times but also helps riders make more informed decisions—like grabbing a coffee before their bus pulls up.

Contactless Payment for Convenience

Smartphones have become wallets, and BATA’s adoption of mobile ticketing makes paying for your ride as simple as a tap. Riders can purchase passes in advance through the new Journey App which allow for easy, contactless fare payments. The Journey App offers a streamlined experience for buying tickets, managing trips, and accessing real-time transit information—all in one place. By reducing the need for cash and speeding up the boarding process, these digital tools make riding safer, faster, and more convenient than ever.

On-Demand Services That Move With You

Need a ride that works around your schedule? BATA’s Link On-Demand service blends the flexibility of rideshare with the affordability of public transit. Through an easy-to-use app, passengers can schedule curb-to-curb rides within designated zones—ideal for seniors, workers, and families alike. It’s public transportation, redesigned for modern mobility.

Smarter Routes Through Data

Behind the scenes, BATA uses data analytics to optimize routes and service hours. By tracking ridership patterns and community needs, we continually refine how and where we operate. This means better service where it’s needed most, with fewer disruptions and more efficiency for everyone.

Going Green

Technology isn't just improving how we ride—it's also helping us ride more responsibly. BATA is investing in electric vans to reduce emissions and contribute to a cleaner Traverse City. These state-of-the-art vehicles offer a quiet, smooth ride and align with our commitment to sustainability and innovation.

The Future with Technology

From mobile apps to electric buses, BATA is harnessing technology to enhance every ride. Our mission is to deliver safe, reliable, and forward-thinking transportation solutions that connect people, places, and possibilities across the Grand Traverse region. With smart transit tools at your fingertips, getting where you need to go has never been easier—or more exciting.