A Community Partner
As a public entity, Bay Area Transportation Authority (BATA) is a vested community partner. Significant community input has driven a multi-faceted improvement plan.
Team BATA Milestones
Our 120 employees, along with the strategic vision of our leadership and the BATA Board, have played a major role in making BATA a better service. Milestones include the following:
- A major financial turn-around
- Grant-funded capital improvements, including new buses and transfer station renovations
- Organization-wide customer service training
- New branding and service names
Serving Leelanau and Grand Traverse Counties
BATA provides more than half a million rides to residents and visitors in Leelanau (pop. 14,894) and Grand Traverse counties (pop. 88,349) counties, including those in the City of Traverse City (pop. 14,894). BATA is driven to meet the expectations of voters who approved a multi-year millage for operations by an unprecedented 75% in November 2011.
New Directions and Better Connections
Major service and route improvements launched in May 2013 are designed to establish a system that meets residents’ daily transportation needs. Known historically for “dial-a-ride” services, BATA’s new model integrates zone and fixed route services. The resulting efficiencies allow for a significant expansion of services.